We're here to elevate your skin health to its highest potential.
Forget Beauty is not a typical “natural” skin care line. We recognize, that in order to achieve optimal skin health, all aspects of the skin must be considered. Focusing on the highest possible quality and natural ingredients, it’s our emphasis on the skin's dermal layer—where all the collagen, elastin and water are stored—that sets us apart and where the real transformative magic happens.
In order to stimulate collagen, prevent dehydration, improve skin health and slow down the signs of aging it's imperative that we feed our skin high quality nutrients and actives—alongside the oils, moisturizers and exfoliants we’ve all come to love. How do we deliver these high-quality actives deep into the skin? Water based serums! The key to healthy, radiant skin is nourishing both epidermal and dermal layers. We're here to guide you to a simple, well-rounded skin care routine that targets and empowers all layers of the skin.
How We Formulate and Preserve our Skin Care Products
Forget Beauty is a natural cosmeceuticals line, meaning we merge natural skin care, eastern herbs, and top-quality, cosmeceutical-grade actives. Actives are high-performance ingredients that create real change in the skin. Actives require a water base to work their magic in the deep dermal layer, where oils simply can't reach (we still love our oils for other reasons!) When working with water-based serums and high-performance ingredients, it's important that we carefully preserve these serums, so that no harmful bacteria forms and to protect the integrity and high functionality of the serum.
We chose to formulate with the preservative phenoxyethanol, using 1% or less in our water-based serums.
Why Choose Forget Beauty Skin Care?
At Forget Beauty, we work hard to manage expectations in an industry rooted in instant gratification. Like physical fitness, skin health is all about long-term gains. Creating and implementing an effective daily skin care routine will, in time, make a dramatic difference in the look, feel and overall health of your skin.
We’re not here to make any grandiose promises of taking twenty years off your face. We're here to elevate your skin health to its highest potential. Let us be your trusted guide on your journey to healthy, beautiful skin.