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Forget Beauty is functional & supportive guiding your skin into true alignment with its deepest needs. 

Functional and Supportive skincare is the marrying together of natural and medical grade ingredients creating the perfect alchemy in each bottle. Our formulations elevate the results of natural skincare while simultaneously reducing the excess irritation of medical grade skincare, restoring skin hydration on all layers resulting in naturally radiant and healthy skin - longterm.

At Forget Beauty we recognize that in order to achieve optimal skin health all aspects of the skin must be considered. Building long term positive change in the skin begins with a strong skin barrier and almost all skin conditions are a result of a poorly functioning, compromised, depleted skin barrier.  Once the barrier is thriving, nourished and empowered we focus on creating a healthy and youthful dermal layer (home to your collagen, elastin).  Our compassionate and intelligent approach to our formulations is what sets us apart from other skincare brands and where the real transformation happens.    

We have mastered Functional & Supportive skincare with our Signature 3 Layers of Hydration System. A system we created after a decade of in-clinic research that has saved 1000’s of faces from a compromised barrier, and dehydrated skin leading them to youthful, vibrant and healthy skin. 

Why other skincare lines have failed your skin in the longterm?

For far too long the the skincare industry has been focused on pushing this skin with acids and actives in improper use and form. I fully support the use of acids and actives at home but there is a method and a threshold that should be followed based on your presenting skin needs.  One of the most commonly misunderstood and over-used products is retinol.  It is essential for Vitamin A serums need to be in a high grade form and formulation to provide safe and effective results longterm.  All too often these products are improperly used and over-used leading to a damaged skin barrier and long term skin health issues. 

To make matters worse, many skin practitioners and doctors will tell you that the prolonged peeling, irritation, and redness are a normal response to these products. I highly disagree with this approach and promote a healthy and supported skin barrier at all stages of skin care to prepare it for stronger ingredients.  

When is my skin ready to use active ingredients like Vitamin A and Vitamin C?

The skin protects you from environmental elements and damage and for it to do this job effectively it needs to be healthy and resilient. This begins with properly hydrated skin on all layers which balances the water and lipids in the skin. Harmonious skin is a result of this balance.  

Once your skin is hydrated on all layers you have a strong foundation, which means healthy skin.  Your skin is then in the perfect state to receive active ingredients such as Vitamin A, Vitamin C, and acids if needed.  The 3 Layers of Hydration is our Signature System that creates the perfect balance of water, lipids and hydration in your skin. 

Then it is ready for our superior Vitamin A serums; Empowered Collagen Revival Serum or Harmonized Clarifying and the potent Vitamin C powder called Illuminated.

How We Formulate and Preserve our Skin Care Products

Forget Beauty merges natural skin care, eastern herbs, and high-quality actives. Actives are high-performance ingredients that create real change in the skin. Actives require a water base to work their magic in the deep dermal layer, where oils and moisturizers simply can't reach (we still love our oils and moisturizers for other reasons!) When working with water-based serums and high-performance ingredients, it's important that we carefully preserve these serums, so that no harmful bacteria forms and to protect the integrity and high functionality of the serum. We chose to formulate with the preservative phenoxyethanol, using 1% or less in our water-based serums.

Why Choose Forget Beauty Skin Care?

At Forget Beauty, we work hard to manage expectations in an industry rooted in instant gratification. Like physical fitness, skin health is all about long-term gains. Creating and implementing an effective daily skin care routine will, in time, make a dramatic difference in the look, feel and overall health of your skin.

We’re not here to make any grandiose promises of taking twenty years off your face. We're here to elevate your skin health to its highest potential. Let us be your trusted guide on your journey to healthy, beautiful skin.

Cruelty Free and Filled with Love and Good Energy. 💗

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