Forget Beauty was created by Amanda in 2017 - a holistic skin expert, shamanic seeker, and acupuncturist who had a deep understanding of the vulnerability underneath the human quest for beauty. She recognized there was a disconnect between skincare and self care.
WHERE IT ALL BEGAN
It all began In 2008 after she opened Vancouver’s first Natural Skin Clinic - merging eastern medicine with medical aesthetics. Her time at SKN Holistic Rejuvenation Clinic opened her eyes to the "double edged sword" of beauty as she witnessed the destructive side of beauty when we try to mold to unattainable standards while also witnessing the deep healing that can occur when we take time to nourish our skin, bodies and souls.
This inspired Amanda to create Forget Beauty - a skincare line with a mission to bridge together skincare and self-care by empowering and re-defining the outdated, unattainable, and damaging beliefs surrounding beauty. This led her to carve a niche once again in the skincare industry; Functional & Supportive Skincare. Forget Beauty is functional in its efforts to elevate your skin health while supporting your skin, body and soul.
Amanda is not naive on this journey and understands the path to re-define beauty is not without obstacles and bumps but she knows the true medicine is always hidden in the struggle. She believes beauty is a feeling and that it slowly emerges like a blossoming flower as we find the courage to go were we fear most - within. Each courageous step we take inward empowers us to take the next one as we feel more love, more beauty, more truth.
Redefining decades of unhealthy beauty standards and focusing on providing results driven, ethically minded skincare products that empower and enrich the lives of our
Merging the mind, body & soul connection of Eastern Medicine with intelligently formulated skincare, elevating the overall well-being of our customers.