Hydrated Skin Is Healthy Skin.
Forget Beauty Philosophy: Hydration Before Activation
Forget Beauty’s Skin Care Philosophy is Hydration before Activation and this led to the formulation and creation of our Signature Skin Systems; The Three Layers of Hydration and The Activation & Regeneration System. Together our Forget Beauty philosophy and systems ensure you will have the healthiest, most radiant skin possible.
Hydrated Skin is healthy skin and when the skin is not adequately hydrated on all levels it will feel dry, fine lines will be more prominent, the skin can becomes sensitive and at times compromised and reactive. This is because the skin is in a state of self preservation - it is simply trying to protect itself. When you lose even the most minute amount of water in the skin it becomes compromised. When your skin is deficient in nutrients and antioxidants it is essentially malnourished. So first and foremost the focus must be on hydrating the skin on all layers and providing a high dose of nutrients topically. Moisturizer alone is not enough.
Attempting to add the important collagen stimulating actives - Vitamin A and Vitamin C before getting the skin to a hydrated, and healthy state will cause irritation and undesirable results. This does not mean your skin is too sensitive it means it is in a state of reactivity because it is not being provided with the proper hydration and nutrient support it requires to function optimally. The solution is our Signature 3 Layers of Hydration System.
The 3 Layers of Hydration System
The 3 Layers of Hydration system includes our three signature products: Awakened Hydrating Serum, Nurtured Replenishing Oil and Immersed Nourishing Moisturizer. Learn about this system here.
The Activation & Regeneration System
Once your skin is adequately hydrated on all levels and has reached a healthy, nourished state it is ready for Activation. The Forget Beauty Activation products consist of 3 high performing actives; Illuminated Vitamin C Powder, Empowered Collagen Revival Serum, and Harmonized Clarifying Serum. These three products contain high grade, high performance ingredients formulated to support, and regenerate your skin at the dermal layer. Learn more about this system here.